Telling Gauteng’s Story Through Gaming and Digital Tourism
In this episode of Press Start Mzansi, we sit down with Barba Gaoganediwe, Head of Marketing at the Gauteng Tourism Authority, to explore how gaming can help tell the story of place, identity, and culture in South Africa.
Barba shares why tourism must embrace digital platforms and immersive experiences, how township and heritage stories can find new life through play, and what it means to position Gauteng as both a destination and a narrative. From AFROPUNK Joburg to digital tourism campaigns, this conversation shows how culture, technology, and creativity can come together to shape the future of travel, storytelling, and economic growth.
Hosted by Bandile Phuthuma with co-host Khumo Moerane, this episode is about more than tourism — it’s about how games can reimagine a province, empower communities, and connect the world to Gauteng’s stories.
What we cover in this episode:
Guest:
Barba Gaoganediwe is the Head of Destination Marketing & Communications at the Gauteng Tourism Authority. With more than 20 years of experience in government, tourism, and destination branding, he has led major campaigns positioning Gauteng as a hub of culture, creativity, and global competitiveness. From AFROPUNK Joburg to the Formula 1 Gauteng bid, Barba champions the integration of tourism, sports, entertainment, and the creative economy as engines of inclusive growth.
Credits:
Hosted by: Bandile Phuthuma (ITTHYNK Gaming)
Co-hosts: Khumo Moerane (ITTHYNK Gaming) & Kieran Reid (Two Name Games)
Cinematography and Editing: Luthando Nyuswa
Sound Design: Juliette Love
Technical Director: Dave Moyo
Marketing: Jessica Jardim, Ashley Tanton, Padi Falas-Maifala, Mpho Tlokotsi
