In this episode of the Press One Podcast, Steve Clemonds interviews Einat Weiss, the Chief Marketing Officer at NICE. They discuss Einat's journey to becoming a CMO, the importance of storytelling in marketing, and how leadership changes can foster agility within a company. Einat shares her approach to encouraging creativity within her team and navigating the evolving landscape of AI in marketing. The conversation also touches on the upcoming Interactions event and concludes with personal insights from Einat. Steve also shares personal anecdotes and insights into customer experience, highlighting the innovative strategies of the Savannah Bananas in transforming baseball into a captivating entertainment experience. He also discusses a recent miscommunication regarding AI by the U.S. Secretary of Education, emphasizing the importance of awareness in leadership roles.