Lindsey Davis is Content Director of Homes Ecommerce at Future Publishing. Her remit includes some of the UK’s top interior brands: Ideal Home, Homes & Gardens, Livingetc, Homebuilding & Renovating, and Real Homes. Lindsey’s role is different to the other editors I have spoken to. She is solely focused on ecommerce content and building high intent audiences — which means she’s the strategist behind the buying guides, product reviews and service explainers that drive affiliate revenue. While she’s specifically talking about interior content here, a lot of her advice is transferable to ecommerce content for other lifestyle verticals too, so fashion and beauty fans should tune in as well. In this chat, which was recorded last year but is still packed full of relevant advice, Lindsey talks about the free tool they use daily to decide what to commission and write, why you need to think beyond National Awareness Days when pitching, the one product that changed the affiliate game that they’re always looking for the next version of, and why you should centre every pitch around a particular question. KEY TOPICS: How to become a journalist at Ideal Home, Homes and Gardens (and other Homes titles at Future Publishing) How to become a trusted PR at Ideal Home, Homes & Gardens etc How to pitch an article to Ideal Home, Homes & Gardens etc Article pitch examples for Ideal Home, Homes & Gardens etc How to write an article for Ideal Home, Homes & Gardens etc How to get free press coverage at Ideal Home, Homes & Gardens etc How to become a regular freelancer at Ideal Home, Homes & Gardens etc How to future-proof your writing or PR career ABOUT THE GUEST: Lindsey Davis, Content Director, Homes (overseeing multiple well-known brands including Ideal Home, Homes & Gardens and Living etc) Digital content strategist specialising in eCommerce for some of the country’s top interior brands.   Find them on: Lindsey Davis’ Linkedin  (where the above bio is sourced from) Lindsey Davis’ Instagram Lindsey Davis’ X   LIST OF RESOURCES MENTIONED: Tools she recommends: Google Trends Exploding Topics Press Loft ABOUT PRESS INSIDER’S HOST: Kelly Bowerbank is a digital journalist, editor and content strategist with 16 years’ experience in the lifestyle sector. She has worked for multiple high-profile media brands, including woman&home, Marie Claire, The Stylist Group, and The Guardian. She has over eight years' experience crafting editorial strategies and leading teams, and has spent more than a decade commissioning, editing and creating content in various formats across a diverse range of subject verticals. In 2013 she was nominated for New Section Editor of the year at the PPA awards, and in 2020 she was nominated for Digital Editor of the year at the AOP awards. She’s mentored experienced print journalists and trained graduates into award-winning digital writers. In 2022 she stepped down from her role of Global Editor at womanandhome.com to go freelance and write more. She’s represented by Anna Pallai at AMP Literary.    Follow Kelly Bowerbank’s Instagram Subscribe to Kelly Bowerbank’s Substack Find Kelly Bowerbank’s Linkedin   SUPPORT THIS PODCAST: Share this episode: Every share of this episode makes another season more likely. If you enjoyed listening, share Press Insider with your network on Whatsapp, Linkedin and on your favourite social media platforms. It can be found on all the main podcast networks including: Apple podcasts Spotify Amazon music   Follow the host on social media: Follow Kelly Bowerbank’s Instagram Subscribe to Kelly Bowerbank’s Substack Find Kelly Bowerbank’s Linkedin Email feedback: Send feedback about this episode and suggestions for future guests to pressinsiderpodcast@gmail.com