Hattie Brett, Editor-in-Chief of Grazia magazine, is a powerhouse in British women’s media. She’s one of the most influential editors in the business and in this season opener she discusses her career in journalism and the current challenges and opportunities in the media industry. The interview took place last summer, so there’s references to things that happened in 2024, but all her advice is still relevant today. She talks about the qualities and skills you need to make it in the media business, why it’s important to read broadly and outside of your niche, Grazia’s approach to headlines, what types of content and topics engages their readers, what’s always on her pitch wish-list, and what the deciding factors are when they’re choosing between two similar pitches.  KEY TOPICS: How to become a journalist at Grazia How to become a trusted PR at Grazia How to pitch an article to Grazia Article pitch examples for Grazia How to write an article for Grazia magazine How to get free press coverage at Grazia How to become a regular freelancer at Grazia How to future-proof your writing or PR career ABOUT THE GUEST: Hattie Brett, Editor-in-Chief at Grazia Hattie is an award-winning digital and print editor, with almost 20 years experience in publishing. She is currently Editor-In-Chief of Grazia UK, overseeing all the editorial content, across print, digital and social. She loves campaigning on issues that really matter to her audience, for example successfully calling on the government to hold an inquiry into the cost and accessibility of childcare. Her work commissioning, editing and creating content for Grazia's audience across everything from fashion to interiors and politics, won her BSME Editor of the Year in 2022. Prior to her current role, Hattie devised, launched and edited a website for millennial women The Debrief before working as Deputy Lifestyle Director at The Telegraph across fashion, beauty and luxury. She is an expert in digital content strategy, social growth and storytelling via impactful journalism. But she also still loves getting the scoop. Over her career, she’s been lucky enough to report from Chanel shows and shadow David Cameron on his first state visit to The White House during the Obama administration. As one of the leading editors in women's media, she also spent five years on the British Society of Magazine Editors - and led the organisation as Chair in 2021. Today, she is on the Media Advisory Board of the British Beauty Council. She speaks regularly on journalism, new media and women's role in the workplace. Find them: Hattie Brett’s Linkedin (where the above bio is sourced from) Hattie Brett’s Instagram LIST OF RESOURCES MENTIONED: Franchise examples that were referenced: The Last Word Lunchtime shop Example articles: Eyebrow Blindness Is Nothing New, It’s A Beauty Rite Of Passage New York Times Best Books of 2024 Grazia’s campaigns: Maternal mental health checkups Childcare reform press release The Juggle on: Substack Instagram ABOUT PRESS INSIDER’S HOST: Kelly Bowerbank is a digital journalist, editor and content strategist with 16 years’ experience in the lifestyle sector. She has worked for multiple high-profile media brands, including woman&home, Marie Claire, The Stylist Group, and The Guardian. She has over eight years' experience crafting editorial strategies and leading teams, and has spent more than a decade commissioning, editing and creating content in various formats across a diverse range of subject verticals. In 2013 she was nominated for New Section Editor of the year at the PPA awards, and in 2020 she was nominated for Digital Editor of the year at the AOP awards. She’s mentored experienced print journalists and trained graduates into award-winning digital writers. In 2022 she stepped down from her role of Global Editor at womanandhome.com to go freelance and write more. She’s represented by Anna Pallai at AMP Literary.