In this episode, we are going deep into the balance (and seeming contradiction) between confidence as an entrepreneur and humility in listening to your customer, your market, and new data. Our founder, Cynthia Del’Aria, starts out by reminding us that building fast is not nearly as good as building right, and how important first impressions really are with your users.  Then she gets into one of our favorite statistics here at Precursa, and one that you’ve heard us talk about many, many times: 9 out of 10 venture capital backed startups ultimately fail… But what if that statistic is changing? And what if we ignored the fact that more and more investors, and people we respect greatly in the investor community, are starting to push back and call BS on the stat? We explore whether there may be a true disconnect between the published, accepted “fact” and what the people involved are experiencing. Cynthia also shares how this is a direct example of what Jim Collins is talking about in his book “Good to Great” (https://www.amazon.com/Good-Great-Some-Companies-Others/dp/0066620996), when encouraging founders and executives to confront the brutal facts and to understand data you can’t ignore… And what happens if you ignore it anyway? This episode will help you look at listening to your market and your customer in new and different ways, without checking your brain (or your gut!) at the door. Be sure to like, share, and subscribe to Precursa: The Startup Journey on your favorite podcasting platform and tune in for the next episode!  Email us with any questions or comments (startup@precursa.com). Check out our website (https://www.precursa.com) for more information on getting your startup rolling.  See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.