The Future of Development is Design-Driven | Pre-Con Recon Podcast Ep. 3

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Pre-Con Recon Podcast

Justin Frenette, CEO Him & Her

11 episodes

1 week ago

The Pre-Con Recon Podcast talks all things brand and marketing for the pre-construction real estate community inviting leaders to share the knowledge and tools needed to succeed in the ever-evolving market.

All content for Pre-Con Recon Podcast is the property of Justin Frenette, CEO Him & Her and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

The Future of Development is Design-Driven | Pre-Con Recon Podcast Ep. 3

Pre-Con Recon Podcast

49 minutes

6 months ago

The Future of Development is Design-Driven | Pre-Con Recon Podcast Ep. 3

In this episode of the Precon Recon podcast, Justin Frenette speaks with Jordan Taylor, Vice President of Sales and Marketing at Deco Homes. They discuss Jordan's journey in real estate development, the importance of a broad skill set, and Deco's design-forward philosophy.

The conversation also covers branding and marketing strategies, the role of storytelling in real estate projects, and the exploration of large-scale projects like Lakeview Village and Base 31. They touch on the shift to secondary markets and the significance of purpose-built rentals, concluding with insights on future trends in real estate.

00:00
Introduction to Precon Recon Podcast
06:25
The Importance of a Broad Skill Set
17:19
Branding and Marketing Strategies at Deco
26:11
Internal vs External Teams in Development
31:13
Innovative Urban Development Projects
39:21
Exploring Secondary Markets in Real Estate
46:20
Future Trends in Real Estate Development

Brought to you by Him & Her, a creative agency for exceptional real estate and consumer goods brands. Learn more at https://himandher.ca/