In this episode of the Precon Recon podcast, Justin Frenette speaks with Loren Jackson about her journey in the real estate marketing industry, the importance of storytelling, and the evolving landscape of buyer behavior in the real estate market. They discuss the significance of the Precon Recon Report, which aims to provide insights into market trends and effective marketing strategies. 

Loren shares her experiences working on various projects, emphasizing the need for creativity, collaboration, and data-driven marketing to engage buyers effectively and maintain brand consistency over time.

00:00
Introduction to Precon Recon Podcast
06:23
Agency vs. In-House Marketing Perspectives
12:35
The Precon Recon Report Overview
19:41
The Importance of Storytelling in Marketing
25:51
Maintaining Brand Consistency Over Time
32:18
Creating Unique Buyer Experiences
41:08
The Importance of Early Marketing Involvement
48:22
Embracing Creativity in Real Estate Solutions

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