In this episode of Pārdevēja Dienasgrāmata (Diary of A Salesman), we sit down with Richard Anderson, founder and chairman of CrossChem, one of Latvia’s most successful export-driven companies, quietly operating in over 60 global markets.From one warehouse in Riga to competing on the world stage, Ričards shares what it really takes to scale a business internationally, without flashy headlines or shortcuts.We dive into:- How CrossChem scaled globally without big PR budgets- The emotional and financial toll of building a business during an economic crisis- Common mistakes Latvian entrepreneurs make when going international- Real leadership lessons from 20+ years in B2B and industrial markets- Why staying patient and consistent often beats chasing hypeThis isn’t just another business podcast episode. It’s a raw conversation about growth, grit, and global strategy. Perfect for startup founders, B2B sales leaders, and anyone navigating international expansion.🎧 Listen now, bring a notebook, and subscribe to this channel if you want to see more content in English. (Usually, I produce episodes in the Latvian language)Follow CrossChem's journey closely here - https://crosschem.com/Richard Anderson on LinkedIn - https://www.linkedin.com/in/richard-anderson-2483bba7/Follow me as a Sales and Podcast host:
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