10-steps Framework for a Data-Driven Branding Campaign

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Prague Marketing Meetup

Leo Alshafei

13 episodes

2 days ago

Join Prague Marketing Meetup to learn, grow, and connect. An engaging community to share marketing knowledge and experience through events featuring market leaders and exceptional achievers. Hosted by Leo Alshafei

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Marketing

Business

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10-steps Framework for a Data-Driven Branding Campaign

Prague Marketing Meetup

44 minutes 15 seconds

4 years ago

10-steps Framework for a Data-Driven Branding Campaign

Branding Campaigns. Not Performance. With Data.

In this exceptional episode, I am chatting with Jan Felt, founder of the marketing agency Cyber Footprint (https://cf.agency/), on following his 10-steps framework to launch and manage a branding campaign.

Honza will cover points such as:

✔️ Identifying market potential
✔️ Conducting market research
✔️ Viewability, Ad frequency, and causal impact
✔️ A list of all the tools he uses to apply this framework