💰🛠 Marketing Operations: 10-Steps Framework

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Prague Marketing Meetup

Leo Alshafei

13 episodes

1 day ago

Join Prague Marketing Meetup to learn, grow, and connect. An engaging community to share marketing knowledge and experience through events featuring market leaders and exceptional achievers. Hosted by Leo Alshafei

Marketing

Business

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Marketing

Business

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💰🛠 Marketing Operations: 10-Steps Framework

Prague Marketing Meetup

31 minutes 46 seconds

3 years ago

💰🛠 Marketing Operations: 10-Steps Framework

You have an amazing marketing plan! Everyone does. But execution is the big rock where all plans crash into hard. Execution.

The best place to learn about executing marketing plans is ecommerce. That’s why I am interviewing Petra Kotalová, Head of Marketing Operations at MallGroup. She will give us her 10-steps framework for managing complex campaigns.

During the event, we will cover topics such as:

🔼 Creating a pyramid top-down campaigns structure
🔁 Standarizing repetitive campaigns
👥 Setting clear roles and processes
⚙️ Automation and prioritization