Two trends are now affecting you and every business worldwide: a tougher economic situation and increasing AI capabilities. That led businesses to focus on profitability and invest in organic channels. Content sits on the top of the organic channels. One Czech company made the best out of it. In the midst of the pandemic, PriceFX managed to generate $40M in new pipeline through content marketing. In this in-person event of Prague Marketing Meetup, Leo Alshafei interviews Pricefx’s CMO Patrick Moorhead to uncover their strategy.