Welcome to another episode of Pragmatic Talks, recorded at the ACE Conference in Krakow 2024! Today, we're thrilled to have Büşra Coşkuner as our guest. Büşra is a renowned expert in product development and project management, dedicated to helping product people make decisions based on data, evidence, and insights. In this engaging episode, Büşra shares her extensive knowledge on prioritization and decision-making in product development. She delves into the intricacies of choosing what features and requirements to develop first and how to ensure these choices align with both customer needs and business goals. Whether you're a product manager or a startup founder, this episode is packed with valuable insights to help you steer your product towards success. Key Takeaways: - Understanding Product Lifecycle: Learn how product maturity influences decision-making and prioritization. - Customer-Centric Approach: Discover the importance of starting with the customer's goals and behaviors. - Hypothesis-Driven Development: Explore the power of hypotheses and experiments in validating product decisions. - Balancing Impact and Risk: Gain insights on how to prioritize impactful and risky product features. - Effective Measurement: Understand how to connect product success to business success through metrics and impact mapping. Join us as we uncover the secrets to building successful products with Büşra Coşkuner! Links: Connect with Büşra Coşkuner on LinkedIn: https://www.linkedin.com/in/busra-coskuner/ Visit Büşra's website: https://www.busra.co Check out Büşra's Matcha business: harumatcha.ch