Join Amy Breuer and Dr. Sharon Gorman for a lively discussion on why they are so successful with their traditional membership plans. Topics for discussion include:

• Why they originally set up the plans (there is actually a story...)
• What has been the impact of the plans?
• Buy-in from the team, how they rolled out the plans, and staying the course when times get tough.
• Biggest challenges and lessons learned since implementing the plans.
• How many of their members are on the plans and, their annual retention rate
• How much their plans generate monthly and how to keep the conversation alive
• Of course; a high-level overview of the plan (& what they do differently than most!)