In this episode of Practical UX Methods: Research and Design Thinking, host Dr Chris Parker sits down with Douglas Ferguson — entrepreneur, human-centered technologist, and president of Voltage Control, an Austin-based agency known for its Design Sprints and innovation workshops.
Douglas shares actionable insights from his book Beyond The Prototype, revealing six practical steps to move from idea discovery to product launch. We explore the most powerful life lessons in design, the mindset behind lasting innovation, and how design thinking can drive change in today’s rapidly evolving world — from the challenges of COVID-19 to the cultural impact of the Black Lives Matter movement.
Whether you’re a UX designer, product leader, or creative strategist, this episode is packed with inspiration and methods to help you design with purpose, empathy, and real-world impact.
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