Send us a text What do a lot of brands get wrong? They build for themselves, not for their audience. In this week’s episode, we’re talking about why your personal preferences shouldn’t lead the branding process, and how real audience research can completely change the game. We break down: ✅ How to identify your actual audience ✅ What goes into a strong brand persona ✅ Why the best brands are built on insight, not instinct ✅ And how branding for your audience drives real ROI If you want ...