In this episode of PR on the Record, Ariel Shapiro and Shahni Ben-Haim sit down with tech journalist Rachel Curry to unpack the dynamic between reporters and PR professionals. With bylines in CNBC, Observer, and CIO.com, and her newsletter Acronym cutting through corporate speak to get to the heart of business, Rachel brings a sharp, empathetic lens to the conversation.

Together, they explore the do’s and don’ts of media pitching, the elements that make a story irresistible, and how PR professionals can build meaningful, long-term relationships with journalists. Rachel shares how she navigates the flood of pitches in her inbox, what catches her eye, and why authenticity and clarity matter more than ever.

The episode also touches on Rachel’s broader mission: using journalism to connect people with the information they need to feel empowered and make the world a better place. Whether you're in PR, marketing, or just curious about the inner workings of media, this is a conversation you won’t want to miss.