Owning Your Company's Media Narrative with Guest, Ido Cohen, VP of Global Brand and Communications for Lightricks

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PR on the Record

10 episodes

1 day ago

PR on the Record explores the role of public relations in shaping success within the tech ecosystem. Through insightful conversations with founders, tech marketers, and reporters, hosts, Ariel Shapiro and Shahni Ben-Haim uncover the real impact of strategic communication.

Technology

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Owning Your Company's Media Narrative with Guest, Ido Cohen, VP of Global Brand and Communications for Lightricks - PR on the Record Ep. 5

PR on the Record

40 minutes 54 seconds

6 months ago

Owning Your Company's Media Narrative with Guest, Ido Cohen, VP of Global Brand and Communications for Lightricks - PR on the Record Ep. 5

In this episode of PR on the Record, Ariel Shapiro and Shahni Ben-Haim are joined by Ido Cohen, VP of Global Brand and Communications at Lightricks, to explore what it really takes for a tech company to own its narrative in the age of Generative AI. With a background in brand strategy, comms, and influencer marketing, Ido has played a pivotal role in shaping Lightricks’ voice as the company navigates rapid innovation and industry disruption.

Together, they unpack the challenges of staying front and center when your technology is enabling others to tell their stories. Ido shares how his team of 20 marketers keeps the brand distinct, authentic, and bold, even as Lightricks’ AI tools become ubiquitous in the hands of creators and brands alike.

The conversation dives into practical strategies for brand storytelling, how to balance amplification with ownership, and why having a clear, consistent narrative is essential in a world where virality can blur attribution. If you're looking to future-proof your brand voice in a fast-moving tech landscape, this episode is a must-listen.