In this episode, we’re joined by Estie Rosen, Senior Director of Global Communications & Digital at Startup Nation Central. With a diverse background in marketing, communications, and public relations, Estie has worked across a wide range of industries, including aerospace, defense, and telecommunications. Her career has spanned significant roles such as Head of Media Relations at Israel Aerospace Industries (IAI), Senior Communication Manager at the Israeli Ministry of Defense, and Public Relations Communications Manager at Strauss Group.

Estie shares her journey into the world of PR and the differences between corporate and startup communications. We dive into how Israel's reputation as a startup hub has shaped the way local startups approach PR, especially when breaking into international markets. Estie also shares her thoughts on how PR has evolved over the years and the importance of communications in startup growth.

From the challenges of cutting through the noise in an oversaturated media landscape to supporting both early-stage startups and fast-growing scale-ups, Estie offers invaluable insights on how PR plays a critical role in shaping a company’s success. If you’re a startup founder or PR professional, Estie’s advice on navigating the PR landscape is not to be missed.