What does it take to build a global brand in one of the world’s most complex industries? In this episode, we sit down with Eytan Buchman, Chief Marketing Officer at Freightos and self-proclaimed “freight nerd” (a title coined by The New York Times). Originally from Chicago, Eytan brings over a decade of experience at the intersection of storytelling and digital strategy — from the military to high tech.

We explore his data-driven approach to PR, unpack what truly counts as a high-value media placement, and break down how public relations strategies must evolve from early-stage fundraising to maintaining credibility long after the buzz dies down. Whether you're scaling a startup or rethinking your media game, this conversation is full of sharp insights, dry wit, and freight-sized lessons in strategic communication.