Going on the record with PR on the Record

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PR on the Record

10 episodes

2 days ago

PR on the Record explores the role of public relations in shaping success within the tech ecosystem. Through insightful conversations with founders, tech marketers, and reporters, hosts, Ariel Shapiro and Shahni Ben-Haim uncover the real impact of strategic communication.

Technology

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Technology

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Going on the record with PR on the Record - PR on the Record Ep.1

PR on the Record

33 minutes 36 seconds

7 months ago

Going on the record with PR on the Record - PR on the Record Ep.1

In this episode of PR on the Record, hosts Shahni Ben-Haim and Ariel Shapiro delve into the world of public relations within the tech ecosystem. They share their personal journeys into PR and discuss common myths and misconceptions about the industry. The conversation highlights the collaborative nature of PR and journalism, the significance of preparation, and the value of PR in enhancing brand visibility and credibility. The hosts also address the challenges of measuring PR's ROI and the necessity of maintaining momentum in PR efforts. Overall, the episode aims to demystify PR for founders, marketers, and anyone interested in understanding the impact of effective public relations.