Red Lip, No Filter: Genevieve on PR, Midlife Confidence & Mascara

https://is1-ssl.mzstatic.com/image/thumb/Podcasts211/v4/db/83/7d/db837d22-da51-7602-dfce-22e55dcc2f22/mza_11045913375232535109.jpeg/600x600bb.jpg

PR LIKE A BOSS!

Patrizia Galeota

52 episodes

3 days ago

The “PR LIKE A BOSS!” Podcast is a place where international PR Specialist Patrizia Galeota chats with industry leaders (including PR Experts, Journalists and Brand Founders) about PR strategies, media wins, and lessons learned. Each episode will be a fun and insightful 20 minute interview - short sharp and to the point, packed with interesting and valuable nuggets of information for brands and experts that are looking to boost their media visibility and credibility.

Hosted on Acast. See acast.com/privacy for more information.

All content for PR LIKE A BOSS! is the property of Patrizia Galeota and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Hosted on Acast. See acast.com/privacy for more information.

Marketing

Business,

Entrepreneurship

https://assets.pippa.io/shows/673727a6d3a0091de2ace2c4/1756995085776-06f18cfe-a981-45a5-b9b1-394233a200ca.jpeg

Red Lip, No Filter: Genevieve on PR, Midlife Confidence & Mascara

PR LIKE A BOSS!

28 minutes 13 seconds

2 months ago

Red Lip, No Filter: Genevieve on PR, Midlife Confidence & Mascara

In this empowering and unfiltered episode of PR LIKE A BOSS, Patz is joined by the fabulous Genevieve Nikolopulos, beauty PR veteran turned content creator, community builder and fierce advocate for positive ageing.

With a career spanning over 30 years, Genevieve has gone from pitching beauty products to becoming the face of This Is Fifty and The Midlife Beauty Insider, where she uses her expertise, eye for authenticity and no-nonsense approach to shift the narrative around ageing in beauty.

We dive into:

The evolution of PR and beauty messaging
How Genevieve used her industry skills to build a trusted content platform
What brands get wrong when targeting midlife women (hint: it starts with the language)
Why filters are out and real skin is in
The power of trusted voices vs. trend-hopping influencers
How to pitch without cringing — yes, even yourself!

Plus, in our Beauty Confession Booth, Genevieve shares her must-have mascaras, biggest regret from the '80s (it involves scissors), and why “babe” and “hun” need to be cancelled from your outreach emails.

Brands & Experts Mentioned:

Follow Genevieve:

IG: @this_is_fifty

TikTok: @this_is_fifty

YouTube: this_is_fifty

🎧 Hit play to listen to the full episode.

Want to pitch like a boss? Check out the PR LIKE A BOSS! eCourse, packed with tips, templates and strategies to help you stand out and get featured.

Hosted on Acast. See acast.com/privacy for more information.