When you think of game-changing beauty brands, HD Brows, Nouveau Lashes and Karen Betts Professional, there’s one name behind them all: Karen Betts. In this episode of PR LIKE A BOSS! we talk about how Karen went from tattooing brows in the 90s to shaping a billion-pound industry (literally).

Karen shared the PR moment that changed everything, appearing on the Katie Piper: My Beautiful Face documentary, which opened the nation’s eyes to the power of permanent makeup. “People realised it wasn’t block brows anymore, it was delicate artistry that gave people confidence back,” she recalls.

From there, Karen became the go-to expert for life-changing treatments, working with Extreme Makeover, 10 Years Younger and even helping clients with alopecia and breast cancer reclaim confidence through her pioneering techniques.

Karen also dropped some unforgettable celebrity moments:

✨ Katie Price bringing a TV crew into her training academy (the phones didn’t stop ringing after that one).

✨ Amy Childs launching her salon with Nouveau Lashes on TOWIE.

✨ Michelle Keegan becoming the face of LVL Lashes, cementing the brand’s cult status.

What are you waiting for? Click play to listen.

🎉 GIVEAWAY ALERT! 🎉 My friends at Karen Betts Professional are giving ONE lucky UK-based listener the chance to win a bespoke permanent makeup brow treatment with one of the Karen Betts Elite Team, valued at £495+.

Follow me (@pgaleota / @prlikeaboss) on Instagram and share today’s episode Reel tagging me in for a chance to enter. 

One winner will be selected at random. Deadline: 10pm GMT Thursday 30th October 2025.

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