Making Your Brand Human: Sophie Attwood on Why Authenticity Wins in PR

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PR LIKE A BOSS!

Patrizia Galeota

52 episodes

4 days ago

The “PR LIKE A BOSS!” Podcast is a place where international PR Specialist Patrizia Galeota chats with industry leaders (including PR Experts, Journalists and Brand Founders) about PR strategies, media wins, and lessons learned. Each episode will be a fun and insightful 20 minute interview - short sharp and to the point, packed with interesting and valuable nuggets of information for brands and experts that are looking to boost their media visibility and credibility.

Hosted on Acast. See acast.com/privacy for more information.

All content for PR LIKE A BOSS! is the property of Patrizia Galeota and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Hosted on Acast. See acast.com/privacy for more information.

Marketing

Business,

Entrepreneurship

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Making Your Brand Human: Sophie Attwood on Why Authenticity Wins in PR

PR LIKE A BOSS!

27 minutes 31 seconds

2 months ago

Making Your Brand Human: Sophie Attwood on Why Authenticity Wins in PR

In this episode of PR LIKE A BOSS!, Patz sits down with Sophie Attwood, award-winning global communications expert, founder & CEO of SA Communications, Management Today 35 Under 35, and author of Beautiful PR: Finding Your Brand’s Heartbeat for Authenticity in Communication to dive into why authenticity is the heartbeat of successful PR. From beauty to wellness, Sophie shares why consumers now demand emotional connection, transparency and storytelling they can actually believe in. She explains how brands can avoid “authenticity-washing,” uncover their “why,” and use storytelling to build loyalty that lasts.

What You’ll Learn in this Episode:

Why authenticity is non-negotiable in today’s PR landscape
The biggest mistake brands make when trying to “appear” authentic
How to uncover your brand’s heartbeat (your why) and build from it
Why storytelling beats selling when connecting with audiences

Plus, Sophie plays a fun round of PR Win or PR Sin?, giving her hot takes on some iconic beauty and wellness campaigns (yes, Fenty Beauty, GOOP, and Dove are all in the mix 👀).

Brands & Experts Mentioned:

Find Sophie:

IG: @sophieattwooduk and @sa_comms
LinkedIn: sophie-attwood
Website: www.sa-comms.com

Final takeaway: Authenticity isn’t about perfect messaging—it’s about showing up as your brand truly is, flaws and all.

🎧 Hit play and listen now!

GIVEAWAY ALERT! Sophie Attwood is giving ONE lucky UK-based listener the chance to win: A copy of her book Beautiful PR PLUS a 1-hour mentor session with her

How to enter:

1️⃣ Follow @pgaleota / @prlikeaboss & @sophieattwooduk / @sa_comms on Instagram

2️⃣ Share today’s episode Reel and tag me

One winner will be selected at random. Deadline: 10pm GMT, Thursday 4th September 2025.

Hosted on Acast. See acast.com/privacy for more information.