From TikTok to Tomato Trends: Inside Beauty PR’s Wildest Ride

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PR LIKE A BOSS!

Patrizia Galeota

52 episodes

3 days ago

The “PR LIKE A BOSS!” Podcast is a place where international PR Specialist Patrizia Galeota chats with industry leaders (including PR Experts, Journalists and Brand Founders) about PR strategies, media wins, and lessons learned. Each episode will be a fun and insightful 20 minute interview - short sharp and to the point, packed with interesting and valuable nuggets of information for brands and experts that are looking to boost their media visibility and credibility.

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All content for PR LIKE A BOSS! is the property of Patrizia Galeota and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Hosted on Acast. See acast.com/privacy for more information.

Marketing

Business,

Entrepreneurship

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From TikTok to Tomato Trends: Inside Beauty PR’s Wildest Ride

PR LIKE A BOSS!

34 minutes 37 seconds

2 months ago

From TikTok to Tomato Trends: Inside Beauty PR’s Wildest Ride

What do tomato-scented room sprays, Khloé Kardashian and a Burt’s Bees lip balm have in common? They all feature in this punchy episode of PR LIKE A BOSS! where host Patz sits down with Kelly Marks, co-founder of PuRe PR, to unpack the chaos, culture, and creativity driving beauty PR in 2025. With over 25 years in the game, Kelly knows what it takes to cut through the noise and it’s not just chasing trends. From launching PuRe in 1999 with Cara Ward, to orchestrating headline-worthy campaigns for countless brands, Kelly shares her refreshingly honest take on influence, storytelling and why earned media still beats any vanity metric.

In this episode you’ll learn:

Where influence really comes from in today’s beauty landscape
How to ride trends (like tomato mania) without losing your brand’s soul
Why “people don’t buy what you do, they buy why you do it” is the ultimate PR truth
The one metric Kelly says is overhyped (and what to focus on instead)
How to make beauty about feeling, not just product

🎧 Listen now for a fun, fast-paced masterclass in beauty PR that’s packed with real talk, campaign gold and a few trend curveballs.

🔥 GIVEAWAY ALERT! One UK or Irish listener will win a 1-hour PR consultation worth £2,000 with @pureprkelly.

To enter:

1️⃣ Follow @pgaleota / @prlikeaboss and @pureprlondon on Instagram.

2️⃣ Share today’s episode Reel, tagging me.

Deadline: 10pm GMT, Thursday 21st August 2025.

Hosted on Acast. See acast.com/privacy for more information.