She’s a cosmetic science expert, an innovation queen and an MBE to top it off... this week, we’re joined by Sharon Hilditch, founder of Crystal Clear Skincare and the woman who introduced microdermabrasion to the UK beauty industry (before most of us could spell it).

In this episode, Sharon shares how she turned clinical technology into a cult treatment, built a globally recognised brand with zero downtime and maximum buzz and survived everything from trade shows with no sales to press coverage that made Madonna headlines.

If you’re a brand founder, PR specialist or skincare obsessive — this one’s for you.

In this episode we cover:

• Sharon’s lightbulb moment that launched Crystal Clear
• Why pigskin played a part in product development
• How early press features and celebrity treatments took the brand viral
• What’s changed (and stayed the same) in PR over 30 years
• How to balance high-tech skincare innovation with consumer-friendly messaging
• The future of bespoke beauty and Sharon’s next big launch
• Plus… what’s always in her handbag and the one product she won’t travel without

If you loved this episode, please rate, review and share! And don’t forget to tag us on Instagram — we love seeing where you're tuning in from.

🎧 PR LIKE A BOSS is the podcast for beauty founders, experts and storytellers who want to be seen, heard, and remembered.

🚨GIVEAWAY ALERT!🚨 My friends at Crystal Clear Skincare are providing the chance for THREE UK based listeners to win the award-winning Paint & Peel Face and Body Kit worth £99.

How to enter:

1️⃣ Follow @pgaleota / @prlikeaboss and @CrystalClearSkincare on Instagram

2️⃣ Share today’s episode Reel and tag @pgaleota / @prlikeaboss

Three winners will be selected at random. Deadline: 10pm GMT, Thursday 2nd October 2025.

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