Why did Nadine Baggott, veteran beauty journalist, Times columnist, TV presenter, expert content creator — turn down a six-figure campaign with a refillable natural deodorant brand? Simple. Because it was rooted in fear, not facts.

“Clean beauty is a conspiracy. It’s all bullshit. Complete and utter bullshit.”

🔥 Yes, she said it — and we loved her for it.

In this episode, Nadine breaks down how the beauty industry has become a minefield of misinformation, how algorithms have fuelled fear-based marketing and why brands need to stop chasing trends that undermine science.

She explains why she values clinical trials over consumer opinions, how the industry went from structured to chaotic in under a decade and why authenticity and expertise matter more now than ever before.

Plus:

• What she really thinks of skin cycling
• Why she refuses to promote products rooted in pseudoscience
• The difference between a PR pitch that works vs. one that gets deleted on sight
• The three things every brand needs to be: Better. Cheaper. Unique.

Whether you're in PR, beauty, or just obsessed with the skincare aisle at Boots, this one’s essential listening.

🎧 Hit play and prepare for a truth bomb or ten.

🚨 GIVEAWAY ALERT! 🚨

My friends at The Ordinary are providing the chance for THREE UK based listeners to win some of Nadine’s favourite products (Glycolipid Cream Cleanser, Natural Moisturizing Factors + HA, Hyaluronic Acid 2% + B5 and Retinal 0.2% Emulsion).

How to enter:

1️⃣ Follow @pgaleota / @prlikeaboss and @theordinary on Instagram

2️⃣ Share today’s episode Reel and tag @pgaleota / @prlikeaboss

Three winners will be selected at random. Deadline: 10pm GMT, Thursday 18th September 2025.

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