PR in the Real World offers a unique perspective into the world of PR through the lens of a regional PR agency, Viva – recently named the CIPR's UK Small PR Consultancy of the Year.
The podcast offers insights into PR, marketing, and communications and it is shaped by the communities Viva serves—both geographically and across key sectors such as healthcare, advanced manufacturing, education, and the public sector.
The podcast highlights Viva's ethos that PR should be impact-driven, and guests offer tips on how to gain real-world results without necessarily relying on huge budgets or celebrity names.
Hosted on Acast. See acast.com/privacy for more information.
PR in the Real World offers a unique perspective into the world of PR through the lens of a regional PR agency, Viva – recently named the CIPR's UK Small PR Consultancy of the Year.
The podcast offers insights into PR, marketing, and communications and it is shaped by the communities Viva serves—both geographically and across key sectors such as healthcare, advanced manufacturing, education, and the public sector.
The podcast highlights Viva's ethos that PR should be impact-driven, and guests offer tips on how to gain real-world results without necessarily relying on huge budgets or celebrity names.
Hosted on Acast. See acast.com/privacy for more information.

Claire Episode Description
In this episode of PR in the Real World, we’re joined by Claire Quansah - agency consultant and team strategist - for a deep dive into what really makes agencies work (or not).
With 20 years of experience across global networks and independents, Claire shares what she’s learned about agency growth, people management and the power of clear communication.
She reflects on her early PR career and how a rocky start with journalists taught her the value of preparation.
We explore the growing pains founders face as they scale - from hiring the right people to building shared purpose - and why many struggle with the shift from practitioner to manager.
We also unpack how to handle tough conversations, why psychological safety matters and the difference between diversity and true inclusion.
Claire shares practical tips for creating workplaces where everyone can thrive, and how her Manchester Agency Walks have become a community space for honest conversations and shared learning.
Connect with Claire on LinkedIn: https://www.linkedin.com/in/claire-quansah/
BME PR Pros: https://www.bmeprpros.co.uk
DISC Personality Profiles: https://www.discprofile.com
Hosted on Acast. See acast.com/privacy for more information.