PR in the Real World offers a unique perspective into the world of PR through the lens of a regional PR agency, Viva – recently named the CIPR's UK Small PR Consultancy of the Year.
The podcast offers insights into PR, marketing, and communications and it is shaped by the communities Viva serves—both geographically and across key sectors such as healthcare, advanced manufacturing, education, and the public sector.
The podcast highlights Viva's ethos that PR should be impact-driven, and guests offer tips on how to gain real-world results without necessarily relying on huge budgets or celebrity names.
Hosted on Acast. See acast.com/privacy for more information.
PR in the Real World offers a unique perspective into the world of PR through the lens of a regional PR agency, Viva – recently named the CIPR's UK Small PR Consultancy of the Year.
The podcast offers insights into PR, marketing, and communications and it is shaped by the communities Viva serves—both geographically and across key sectors such as healthcare, advanced manufacturing, education, and the public sector.
The podcast highlights Viva's ethos that PR should be impact-driven, and guests offer tips on how to gain real-world results without necessarily relying on huge budgets or celebrity names.
Hosted on Acast. See acast.com/privacy for more information.
In this episode of PR in the Real World, Graham Goodkind, Founder and Chairman of Frank PR, returns to share the lessons, laughs and leadership insights from 25 years at one of the UK’s most distinctive agencies.
Picking up where Part 1 left off, Graham dives deep into the people side of PR - what it takes to grow a loyal, passionate team and why ‘growing your own’ talent has been one of the secrets to Frank’s longevity and culture.
Graham reflects on the pride (and occasional pain) of building an agency that’s produced hundreds of industry stars. He opens up about Frank’s journey through multiple ownership structures, sharing candid lessons about timing, intuition and why you shouldn’t always listen to the advisors.
Graham also explains how embracing an Employee Ownership Trust (EOT) has re-energised Frank, giving everyone a stake in the agency’s future.
There’s practical wisdom here too: why leadership means letting people swim (but never drown), how to balance risk and reward and why founders must learn not to get too high on the highs or too low on the lows.
Graham also talks candidly about burnout, balance and rediscovering his ‘mojo’ - proof that even in a fast-changing industry, experience and passion can co-exist with humility and humour.
He wraps up with reflections on creativity, culture and keeping an agency relevant by mentoring Gen Z talent, launching Frank Social and a new creative arm that embodies the brand’s rebellious DNA.
A must-listen for agency founders, PR professionals, and anyone building a business with heart, humour and long-term impact in mind.
Links and References
Connect with Graham - https://www.linkedin.com/in/goodkind/
Frank PR - https://welcometofrank.com/
Graham’s ‘Legends of Frank’ series – https://www.linkedin.com/posts/goodkind_topthree-activity-7375895365574873088-o0Lo?utm_source=share&utm_medium=member_desktop&rcm=ACoAAC4mOfcBYPfcRe9wxqsRl4pJULZsG0BGg2M
Part 1 of Graham’s episode –
https://open.spotify.com/episode/2VH4uM6aAmsrDjDVaw7TEO?si=pA4Y_LqFS6CsbOTGff-G6Q
https://youtu.be/_nlmnP371t4?si=dmTtAgeq0jDi1svc
Hosted on Acast. See acast.com/privacy for more information.
