PR Explored: The Podcast for Public Relations and Communications Pros
Michelle Garrett
23 episodes
6 days ago
In this episode of PR Explored, host Michelle Garrett, a PR consultant, author, and writer, interviews Lou Covey, a veteran journalist with 55 years of experience. Lou shares his journey from journalism to exploring cybersecurity and creating the Cyber Protection Magazine. They discuss the state of PR today, including formulaic approaches, the impact of AI, and the importance of storytelling. They also highlight the challenges of effectively pitching to journalists, the decline of independent...
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In this episode of PR Explored, host Michelle Garrett, a PR consultant, author, and writer, interviews Lou Covey, a veteran journalist with 55 years of experience. Lou shares his journey from journalism to exploring cybersecurity and creating the Cyber Protection Magazine. They discuss the state of PR today, including formulaic approaches, the impact of AI, and the importance of storytelling. They also highlight the challenges of effectively pitching to journalists, the decline of independent...
PR Explored: The Podcast for Public Relations and Communications Pros
1 hour
2 months ago
How PR Fits Into Customer Buying Decisions
In this episode of PR Explored, host Michelle Garrett, a public relations consultant, author and writer, interviews Sunny Hunt, CEO of Hunt Interaction, about the intersection of public relations (PR) and the customer buying journey. Sunny discusses the importance of integrating PR with sales and customer success teams to better understand and meet customer needs, ultimately driving revenue and shortening sales cycles. She emphasizes the need for customer-driven PR strategies, the value of cu...
PR Explored: The Podcast for Public Relations and Communications Pros
In this episode of PR Explored, host Michelle Garrett, a PR consultant, author, and writer, interviews Lou Covey, a veteran journalist with 55 years of experience. Lou shares his journey from journalism to exploring cybersecurity and creating the Cyber Protection Magazine. They discuss the state of PR today, including formulaic approaches, the impact of AI, and the importance of storytelling. They also highlight the challenges of effectively pitching to journalists, the decline of independent...
