PR Explored: The Podcast for Public Relations and Communications Pros
Michelle Garrett
18 episodes
3 days ago
Working with companies in so-called “boring” industries can be its own type of challenge. PR and communications pros in industries like construction, manufacturing, agriculture and others often struggle to find creative ways to talk about what they do. How can those in public relations and marketing breathe new life into their efforts when working in these industries? Michelle's guest, Ayo Abbas, an award-winning built environment marketing consultant with a background in communications an...
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Working with companies in so-called “boring” industries can be its own type of challenge. PR and communications pros in industries like construction, manufacturing, agriculture and others often struggle to find creative ways to talk about what they do. How can those in public relations and marketing breathe new life into their efforts when working in these industries? Michelle's guest, Ayo Abbas, an award-winning built environment marketing consultant with a background in communications an...
How PR and Content Teams Can Work Together to Maximize Thought Leadership
PR Explored: The Podcast for Public Relations and Communications Pros
57 minutes
2 days ago
How PR and Content Teams Can Work Together to Maximize Thought Leadership
In this episode of PR Explored, host and PR consultant Michelle Garrett sits down with her longtime friend and colleague Erika Heald to discuss the crucial role that thought leadership plays in content marketing and PR. Erika, a seasoned marketing communications consultant and former journalist, delves into her journey and experience in the field, highlighting the importance of having a strategy to create impactful content. The conversation covers the definition of thought leadership, the typ...
PR Explored: The Podcast for Public Relations and Communications Pros
Working with companies in so-called “boring” industries can be its own type of challenge. PR and communications pros in industries like construction, manufacturing, agriculture and others often struggle to find creative ways to talk about what they do. How can those in public relations and marketing breathe new life into their efforts when working in these industries? Michelle's guest, Ayo Abbas, an award-winning built environment marketing consultant with a background in communications an...