In this episode of PR After Hours, host Alex Greenwood and guest Tom Mulligan, managing director of Sandler by Coffman, a nationally recognized sales training expert. discuss the importance of mid-year strategy checkups, focusing on revenue forecasting, team dynamics, and the significance of tracking performance.
They explore the challenges of setting realistic goals, the necessity of account portability in sales management, and the critical role of behavior, attitude, and technique in achieving sales success. The conversation emphasizes the need for flexibility in forecasting and the importance of understanding both optimism and realism in sales projections.
Listen in to Tom on ghosting and more here.
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This episode was recorded and mixed at Green Shebeen Studios in beautiful Kansas City, Missouri. Copyright 2025, all rights reserved. No reproduction, excerpting, or other use without written permission.We are an Amazon Associates seller, and some of our links may earn us a commission.
