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PR Adjacent
The Birdie Agency with Ellie McNevin
33 episodes
1 week ago
Ellie McNevin, founder of The Birdie Agency, takes you behind-the-scenes in her conversations with Birdie's business development BFFs. She brings in experts to answer the most common questions she gets from clients about growing businesses – covering everything from product manufacturing to licensing, events, and even website design. But, it wouldn’t be a Birdie podcast without occasionally talking about PR and marketing, because it only makes sense that as your business grows, your communication strategies grow with it.
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Marketing
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All content for PR Adjacent is the property of The Birdie Agency with Ellie McNevin and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Ellie McNevin, founder of The Birdie Agency, takes you behind-the-scenes in her conversations with Birdie's business development BFFs. She brings in experts to answer the most common questions she gets from clients about growing businesses – covering everything from product manufacturing to licensing, events, and even website design. But, it wouldn’t be a Birdie podcast without occasionally talking about PR and marketing, because it only makes sense that as your business grows, your communication strategies grow with it.
Show more...
Marketing
Business
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Mastering Paid Media: Keys to Success in Today's Competitive Market
PR Adjacent
45 minutes 15 seconds
12 months ago
Mastering Paid Media: Keys to Success in Today's Competitive Market

On this episode, Emily Heslin, founder of Carriage House Creative, joins us to explore how paid media and PR align for maximum impact. From Meta and Google to TikTok and Pinterest, Emily breaks down key platforms, shares tips for leveraging earned media in ad campaigns, and offers advice on planning for Black Friday and 2025. Perfect for founders looking to elevate their strategy!

PR Adjacent
Ellie McNevin, founder of The Birdie Agency, takes you behind-the-scenes in her conversations with Birdie's business development BFFs. She brings in experts to answer the most common questions she gets from clients about growing businesses – covering everything from product manufacturing to licensing, events, and even website design. But, it wouldn’t be a Birdie podcast without occasionally talking about PR and marketing, because it only makes sense that as your business grows, your communication strategies grow with it.