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PR Adjacent
The Birdie Agency with Ellie McNevin
33 episodes
1 week ago
Ellie McNevin, founder of The Birdie Agency, takes you behind-the-scenes in her conversations with Birdie's business development BFFs. She brings in experts to answer the most common questions she gets from clients about growing businesses – covering everything from product manufacturing to licensing, events, and even website design. But, it wouldn’t be a Birdie podcast without occasionally talking about PR and marketing, because it only makes sense that as your business grows, your communication strategies grow with it.
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Marketing
Business
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All content for PR Adjacent is the property of The Birdie Agency with Ellie McNevin and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Ellie McNevin, founder of The Birdie Agency, takes you behind-the-scenes in her conversations with Birdie's business development BFFs. She brings in experts to answer the most common questions she gets from clients about growing businesses – covering everything from product manufacturing to licensing, events, and even website design. But, it wouldn’t be a Birdie podcast without occasionally talking about PR and marketing, because it only makes sense that as your business grows, your communication strategies grow with it.
Show more...
Marketing
Business
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Julie McAllister: Niching Down, Trusting Your Gut, and Building a Business Without a Playbook
PR Adjacent
52 minutes 21 seconds
5 months ago
Julie McAllister: Niching Down, Trusting Your Gut, and Building a Business Without a Playbook

When she started her business, Julie McAllister was busy making sugar cookies for events around town — but what really lit her up were hyper-realistic, sculptural cakes. When she made the risky decision to niche down and fully own her creative lane, everything changed. That clarity led to Netflix’s Is It Cake?, the Food Network, and clients like Reese Witherspoon. On today's episode, we're talking about the power of niching down, trusting your gut, and how clear positioning can fuel real growth.

PR Adjacent
Ellie McNevin, founder of The Birdie Agency, takes you behind-the-scenes in her conversations with Birdie's business development BFFs. She brings in experts to answer the most common questions she gets from clients about growing businesses – covering everything from product manufacturing to licensing, events, and even website design. But, it wouldn’t be a Birdie podcast without occasionally talking about PR and marketing, because it only makes sense that as your business grows, your communication strategies grow with it.