PR 360 is a weekly podcast that brings together the brightest minds in public relations, communications, and media to discuss the topics and trends you need to know about. From C-Suite executives and social media experts to top tech innovators and award-winning journalists, PR 360 delivers engaging conversations that transcend traditional PR talk to explore the ever-evolving intersection of business and media. Get practical insights on topics ranging from AI and cybersecurity to crisis communication, brand reputation, and more. Join us each week as we uncover the diverse forces shaping the future of communications.
Produced by Global Results Communications
Hosted on Acast. See acast.com/privacy for more information.
PR 360 is a weekly podcast that brings together the brightest minds in public relations, communications, and media to discuss the topics and trends you need to know about. From C-Suite executives and social media experts to top tech innovators and award-winning journalists, PR 360 delivers engaging conversations that transcend traditional PR talk to explore the ever-evolving intersection of business and media. Get practical insights on topics ranging from AI and cybersecurity to crisis communication, brand reputation, and more. Join us each week as we uncover the diverse forces shaping the future of communications.
Produced by Global Results Communications
Hosted on Acast. See acast.com/privacy for more information.
In this episode of PR360, Tod interviews Drew Holmgreen, the President and CEO of PPAI, the largest trade association for the $27B promotional products industry. Drew shares insights on the industry's massive economic impact, the emotional connections created through branded merchandise, and how companies can integrate physical products into digital campaigns. He also addresses challenges faced by the industry, including trade disruptions, and explains how PPAI is navigating the choppy waters.
Key Takeaways:
- Memorable promotional products can create lasting impressions and connections
- How trade disruptions have impacted the promotional products industry
- The importance of positive leadership
Episode Timeline:
0:00Introduction to PPAI and Drew Holmgreen
2:00The scope and impact of the promotional products industry
4:20Understanding branded merchandise
6:54The emotional connection of promotional products
9:45Integrating merch with digital campaigns
11:45The revenue potential of merchandising
13:00Howard Stern's aversion to promotional products
13:52Memorable promotional products and their impact
18:00Common mistakes in merchandising
20:25The creative side of the promotional products industry
22:00Navigating trade disruptions
27:40Thought leadership philosophy and positive leadership
This episode's guest:
• PPAI.org
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Hosted on Acast. See acast.com/privacy for more information.