PR 360 is a weekly podcast that brings together the brightest minds in public relations, communications, and media to discuss the topics and trends you need to know about. From C-Suite executives and social media experts to top tech innovators and award-winning journalists, PR 360 delivers engaging conversations that transcend traditional PR talk to explore the ever-evolving intersection of business and media. Get practical insights on topics ranging from AI and cybersecurity to crisis communication, brand reputation, and more. Join us each week as we uncover the diverse forces shaping the future of communications.
Produced by Global Results Communications
Hosted on Acast. See acast.com/privacy for more information.
PR 360 is a weekly podcast that brings together the brightest minds in public relations, communications, and media to discuss the topics and trends you need to know about. From C-Suite executives and social media experts to top tech innovators and award-winning journalists, PR 360 delivers engaging conversations that transcend traditional PR talk to explore the ever-evolving intersection of business and media. Get practical insights on topics ranging from AI and cybersecurity to crisis communication, brand reputation, and more. Join us each week as we uncover the diverse forces shaping the future of communications.
Produced by Global Results Communications
Hosted on Acast. See acast.com/privacy for more information.
Bridget Mercuri is the PR and Earned Media Director at AMPLIFY, a revolutionary boutique legal marketing and PR agency. She specializes in getting lawyers and law firms into the conversations and spaces that matter most—positioning them as thought leaders in an increasingly crowded legal landscape. On this episode, she shares the significance of earned media in the legal field, the importance of humanizing lawyers, and how to prepare clients for media appearances.
Key Takeaways:
- Amplify specializes in positioning lawyers as thought leaders
- The benefits of non-traditional media outlets
- The ins and outs of cruise law
Episode Timeline:
0:00Introduction to Bridget Mercuri and Amplify
3:30The importance of earned media in law
6:10Building relationships with reporters for effective PR
9:20Humanizing lawyers and their stories
12:00Preparing clients for media appearances
14:30How can good PR solve current problems in the legal industry
15:50Exploring non-traditional media outlets
18:00The ins and outs of cruise law
21:30Bridget's thought leadership philosophy
This episode’s guest:
• Email: Bridget@Amplifyforlawyers.com
• Email for lawyers: LFG@Amplifyforlawyers.com
• Amplify for Lawyers on Instagram
Hosted on Acast. See acast.com/privacy for more information.