PR 360 is a weekly podcast that brings together the brightest minds in public relations, communications, and media to discuss the topics and trends you need to know about. From C-Suite executives and social media experts to top tech innovators and award-winning journalists, PR 360 delivers engaging conversations that transcend traditional PR talk to explore the ever-evolving intersection of business and media. Get practical insights on topics ranging from AI and cybersecurity to crisis communication, brand reputation, and more. Join us each week as we uncover the diverse forces shaping the future of communications.
Produced by Global Results Communications
Hosted on Acast. See acast.com/privacy for more information.
PR 360 is a weekly podcast that brings together the brightest minds in public relations, communications, and media to discuss the topics and trends you need to know about. From C-Suite executives and social media experts to top tech innovators and award-winning journalists, PR 360 delivers engaging conversations that transcend traditional PR talk to explore the ever-evolving intersection of business and media. Get practical insights on topics ranging from AI and cybersecurity to crisis communication, brand reputation, and more. Join us each week as we uncover the diverse forces shaping the future of communications.
Produced by Global Results Communications
Hosted on Acast. See acast.com/privacy for more information.
Brian Hart is the founder of Flackable, a PR firm known for delivering “unstoppable impact,” and AuthorPrime, its newly launched sister company that helps industry experts become published authors. In this conversation, he shares how his agency has navigated a volatile economy, the pros and cons of today’s climate, and how content creators can transform their work into credibility-boosting books through AuthorPrime.
Key Takeaways:
- Why credibility is crucial
- How AuthorPrime helps creators turn their work into books
- Brian's upcoming book "Credibility Marketing"
Episode Timeline:
1:45 The uncertainty of the current state of PR
3:30 AI uncertainty
5:30 The PR turnaround
6:45 Ways in which AI isn't cutting it
8:00 The volatility in the current economy
11:28 Brian explains AuthorPrime
14:45 The AuthorPrime process
18:00 Who is creating books from their content?
20:00 What is a false sense of credibility?
22:00 Brian's upcoming book
26:20 The biggest lesson Brian has learned from his podcast
This episode’s guest:
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Hosted on Acast. See acast.com/privacy for more information.