PR 360 is a weekly podcast that brings together the brightest minds in public relations, communications, and media to discuss the topics and trends you need to know about. From C-Suite executives and social media experts to top tech innovators and award-winning journalists, PR 360 delivers engaging conversations that transcend traditional PR talk to explore the ever-evolving intersection of business and media. Get practical insights on topics ranging from AI and cybersecurity to crisis communication, brand reputation, and more. Join us each week as we uncover the diverse forces shaping the future of communications.
Produced by Global Results Communications
Hosted on Acast. See acast.com/privacy for more information.
PR 360 is a weekly podcast that brings together the brightest minds in public relations, communications, and media to discuss the topics and trends you need to know about. From C-Suite executives and social media experts to top tech innovators and award-winning journalists, PR 360 delivers engaging conversations that transcend traditional PR talk to explore the ever-evolving intersection of business and media. Get practical insights on topics ranging from AI and cybersecurity to crisis communication, brand reputation, and more. Join us each week as we uncover the diverse forces shaping the future of communications.
Produced by Global Results Communications
Hosted on Acast. See acast.com/privacy for more information.
Doug Simon is the CEO and founder of DS Simon Media, an award-winning PR agency that serves top brands in healthcare, technology, travel, financial services, consumer goods, entertainment, retail, non-profits, and more. In this interview, he shares his insights on the importance of authenticity in media appearances, the evolving role of AI in public relations, and the lessons he’s learned from stand-up comedy.
Key Takeaways:
- PR lessons from stand-up comedy
- The enduring power of local media
- Why AI loves earned media
Episode Timeline:
1:45 How has stand-up comedy helped Doug's PR career?
2:50 Finding your voice in comedy
5:00 How Doug's TV background helps him prepare his clients for media appearances
7:45 PR's influence over newsrooms
10:35 How to be authentic in media appearances
13:00 Mistakes people make when appearing on TV from home
16:15 How does AI increase revenue from earned media
18:45 Why does local media show up prominently in AI search?
23:00 What has Doug learned from hosting “PR’s Top Pro’s Talk…”
25:45 Doug's thought leadership philosophy
This episode’s guest:
• Email: DougS@DSSimonMedia.com
• “PR’s Top Pros Talk…” podcast
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Hosted on Acast. See acast.com/privacy for more information.