PR 360 is a weekly podcast that brings together the brightest minds in public relations, communications, and media to discuss the topics and trends you need to know about. From C-Suite executives and social media experts to top tech innovators and award-winning journalists, PR 360 delivers engaging conversations that transcend traditional PR talk to explore the ever-evolving intersection of business and media. Get practical insights on topics ranging from AI and cybersecurity to crisis communication, brand reputation, and more. Join us each week as we uncover the diverse forces shaping the future of communications.
Produced by Global Results Communications
Hosted on Acast. See acast.com/privacy for more information.
PR 360 is a weekly podcast that brings together the brightest minds in public relations, communications, and media to discuss the topics and trends you need to know about. From C-Suite executives and social media experts to top tech innovators and award-winning journalists, PR 360 delivers engaging conversations that transcend traditional PR talk to explore the ever-evolving intersection of business and media. Get practical insights on topics ranging from AI and cybersecurity to crisis communication, brand reputation, and more. Join us each week as we uncover the diverse forces shaping the future of communications.
Produced by Global Results Communications
Hosted on Acast. See acast.com/privacy for more information.
Mitch Askenas, Executive Director and Head of Commercial for the Americas at Comcast Technology Solutions, shares how the company's "Ingest once, deliver everywhere" strategy is reshaping the way streaming content reaches audiences. You'll also learn how Comcast is streamlining media delivery across TV, mobile, and streaming platforms, and what it means for the future of media and technology.
Key Takeaways:
- The future of streaming
- The future of content modernization
- Challengers in providing streaming content
Episode Timeline:
1:30 Tod remembers ON TV
2:30 What does "Ingest once, deliver everywhere" mean?
4:25 What content companies really want
6:10 The differences between traditional broadcasting and streaming
8:30 What separates Comcast from other companies
9:30 What does the future of streaming look like?
12:30 How does Mitch stay on top of new technology?
14:20 What are Comcast's advantages for content creators?
15:30 New ways of monetizing content
19:00 Past technologies that have failed
22:30 HD radio
This episode’s guest:
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Hosted on Acast. See acast.com/privacy for more information.