PR 360 is a weekly podcast that brings together the brightest minds in public relations, communications, and media to discuss the topics and trends you need to know about. From C-Suite executives and social media experts to top tech innovators and award-winning journalists, PR 360 delivers engaging conversations that transcend traditional PR talk to explore the ever-evolving intersection of business and media. Get practical insights on topics ranging from AI and cybersecurity to crisis communication, brand reputation, and more. Join us each week as we uncover the diverse forces shaping the future of communications.
Produced by Global Results Communications
Hosted on Acast. See acast.com/privacy for more information.
PR 360 is a weekly podcast that brings together the brightest minds in public relations, communications, and media to discuss the topics and trends you need to know about. From C-Suite executives and social media experts to top tech innovators and award-winning journalists, PR 360 delivers engaging conversations that transcend traditional PR talk to explore the ever-evolving intersection of business and media. Get practical insights on topics ranging from AI and cybersecurity to crisis communication, brand reputation, and more. Join us each week as we uncover the diverse forces shaping the future of communications.
Produced by Global Results Communications
Hosted on Acast. See acast.com/privacy for more information.
Julie Wright is the Founder and CEO of (W)right On Communications, an award-winning strategic communications agency based in San Diego. Since launching the firm in 1998, she has grown it into one of Newsweek’s Best PR Agencies in America. In this episode, Julie shares insights on the difference between organic and AI search, how to optimize brands for AI-driven discovery, and the profound ways AI is reshaping journalism.
- Unique advantage that PR has in AI search
- The difference between AI and organic search
- The current state of US tourism
Episode Timeline:
1:30 Julie reflects on 30 years in PR
2:35 Staying informed on top of the rise of AI search
3:50 A searchable podcast database
4:45 The decline in organic search traffic
6:00 How does AI search change the world of journalism?
8:00 Optimizing your brand for AI search
10:50 How thought leaders can adapt to AI
13:35 Which sites are favored by AI search
16:00 How is (W)right On implementing AI?
19:00 Julie's recent acknowledgements
21:30 Changes in US tourism
22:30 Julie's thought leadership philosophy
This episode’s guest:
Subscribe and leave a 5-star review:
https://pod.link/1496390646
Contact Us!
•Join the conversation by leaving a comment!
•Follow us on Facebook, Twitter, Instagram, and LinkedIn!
Thanks for listening!
Hosted on Acast. See acast.com/privacy for more information.