PR 360 is a weekly podcast that brings together the brightest minds in public relations, communications, and media to discuss the topics and trends you need to know about. From C-Suite executives and social media experts to top tech innovators and award-winning journalists, PR 360 delivers engaging conversations that transcend traditional PR talk to explore the ever-evolving intersection of business and media. Get practical insights on topics ranging from AI and cybersecurity to crisis communication, brand reputation, and more. Join us each week as we uncover the diverse forces shaping the future of communications.
Produced by Global Results Communications
Hosted on Acast. See acast.com/privacy for more information.
PR 360 is a weekly podcast that brings together the brightest minds in public relations, communications, and media to discuss the topics and trends you need to know about. From C-Suite executives and social media experts to top tech innovators and award-winning journalists, PR 360 delivers engaging conversations that transcend traditional PR talk to explore the ever-evolving intersection of business and media. Get practical insights on topics ranging from AI and cybersecurity to crisis communication, brand reputation, and more. Join us each week as we uncover the diverse forces shaping the future of communications.
Produced by Global Results Communications
Hosted on Acast. See acast.com/privacy for more information.
Kat Jones is the founder of Motiv, a California-based global communications company that has represented major names in entertainment and gaming, including Critical Role, Felicia Day, E3 and the ESA, Blind Squirrel Games, and more. In this conversation, she shares her journey in PR, from launching Motiv to shaping it into a trusted partner for some of the industry’s most influential creators and brands. She highlights how the principles of improv—adaptability, listening, and authenticity—translate directly into building meaningful connections with fans and communities.
Key Takeaways:
- Authenticity is crucial in engaging with fandoms
- How improv classes can help with PR
- The evolution of Motiv
Episode Timeline:
1:30 Kat's improv experience
3:45 How can improv experience help in PR?
6:15 Improv helps you understand perspectives
7:00 The importance of being strategic with pitches
9:00 The Motiv story
11:00 Motiv's name change
13:30 Kat's relationship to nerd culture
17:00 Actors who are disingenuous about their fandom
17:45 You have to be transparent with fandoms
18:45 What do other agencies get wrong when working with fan culture
23:20 How to match influencers and brands
26:10 Kat's thought leadership philosophy
This episode’s guest:
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Hosted on Acast. See acast.com/privacy for more information.