PR 360 is a weekly podcast that brings together the brightest minds in public relations, communications, and media to discuss the topics and trends you need to know about. From C-Suite executives and social media experts to top tech innovators and award-winning journalists, PR 360 delivers engaging conversations that transcend traditional PR talk to explore the ever-evolving intersection of business and media. Get practical insights on topics ranging from AI and cybersecurity to crisis communication, brand reputation, and more. Join us each week as we uncover the diverse forces shaping the future of communications.
Produced by Global Results Communications
Hosted on Acast. See acast.com/privacy for more information.
PR 360 is a weekly podcast that brings together the brightest minds in public relations, communications, and media to discuss the topics and trends you need to know about. From C-Suite executives and social media experts to top tech innovators and award-winning journalists, PR 360 delivers engaging conversations that transcend traditional PR talk to explore the ever-evolving intersection of business and media. Get practical insights on topics ranging from AI and cybersecurity to crisis communication, brand reputation, and more. Join us each week as we uncover the diverse forces shaping the future of communications.
Produced by Global Results Communications
Hosted on Acast. See acast.com/privacy for more information.
Lexie Smith, founder and CEO of Growth Mode, discusses misconceptions about the industry and the increasing demands from clients. Lexie emphasizes the importance of education in managing client expectations and the need for a strategic approach to building personal brands. She shares insights from her podcast, "Pitchin' and Sippin,'" and her work with the nonprofit Everyday Action, which addresses food waste and hunger in Los Angeles.
Key Takeaways:
- How PR people can do more with less
- Clearing up PR misconceptions
- How to build a personal brand
Episode Timeline:
0:00 Introduction to Lexi Smith and Growth Mode
2:03 Why PR agencies are being asked to do more with less
4:10 PR is having a hard time defining itself in the new era
5:10 People need to be educated about PR
8:00 Mistakes people make in personal branding
11:00 The "why" of your personal brand
13:15 Taylor Swift's marketing brilliance
14:30 Lessons Lexie has learned from the "Pitchin' and Sippin'" podcast
17:15 Tod's pitch preferences
19:30 Lexie's work with Everyday Action
23:25 Lexie's thought leadership philosophy
This episode’s guest:
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Hosted on Acast. See acast.com/privacy for more information.