Yousaf Yunes, the CEO and Founder of YRV Dynamics has established himself in the realm of Pay-Per-Click (PPC) advertising with a focus on continuous growth and client satisfaction. Under his leadership, the agency has experienced multiple years of growth. His reputation for excellence is further highlighted by his Top Rated Plus status on Upwork, ranking him in the top 3% of all contractors on the platform. This recognition is supported by a 100% job satisfaction score from over 21 PPC clients.
In addition to managing a full-service ad agency, Yousaf holds certifications in Meta Planning and Buying Blueprint and Google Ads Search & Video, showcasing his comprehensive understanding of digital advertising platforms. His expertise is not just limited to practice, as he has also contributed to over 50 PPC-related articles on Medium, sharing his knowledge and insights in the field. These accomplishments underline his commitment to mastering the intricacies of PPC advertising and his capability to deliver effective strategies for diverse client needs.
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Yousaf Yunes, the CEO and Founder of YRV Dynamics has established himself in the realm of Pay-Per-Click (PPC) advertising with a focus on continuous growth and client satisfaction. Under his leadership, the agency has experienced multiple years of growth. His reputation for excellence is further highlighted by his Top Rated Plus status on Upwork, ranking him in the top 3% of all contractors on the platform. This recognition is supported by a 100% job satisfaction score from over 21 PPC clients.
In addition to managing a full-service ad agency, Yousaf holds certifications in Meta Planning and Buying Blueprint and Google Ads Search & Video, showcasing his comprehensive understanding of digital advertising platforms. His expertise is not just limited to practice, as he has also contributed to over 50 PPC-related articles on Medium, sharing his knowledge and insights in the field. These accomplishments underline his commitment to mastering the intricacies of PPC advertising and his capability to deliver effective strategies for diverse client needs.
Impression Share Deconstructed: From my YouTube Channel
PPC with YRV Dynamics
11 minutes 8 seconds
5 months ago
Impression Share Deconstructed: From my YouTube Channel
Yousaf Yunes explains when to use Impression Share, its importance in lead generation, and how it relates to ad rank and budget. Yousaf emphasizes the need for a strategic approach to owning brand terms and optimizing campaigns for better performance.
takeaways
Impression Share is crucial for understanding ad visibility.
Lead generation strategies differ from e-commerce strategies.
Owning specific keywords in targeted areas is essential.
Ad rank is influenced by cost per click and quality scores.
A good impression share for brand terms is 75-80%.
Conquering brand terms is a cost-effective strategy.
High impression share without conversions indicates an issue.
Campaign adjustments should focus on long-term goals.
Absolute top of page positioning is vital for brand campaigns.
Quality scores matter less when focusing on conversions.
Click here to view the video from the YouTube channel
Sound Bites
"Impression Share is the way to go."
"This is definitely an exception."
Chapters
00:00 Understanding Impression Share
02:55 Strategies for Lead Generation
05:45 Analyzing Ad Rank and Budget Impact
09:10 Optimizing Campaigns for Brand Terms
PPC with YRV Dynamics
Yousaf Yunes, the CEO and Founder of YRV Dynamics has established himself in the realm of Pay-Per-Click (PPC) advertising with a focus on continuous growth and client satisfaction. Under his leadership, the agency has experienced multiple years of growth. His reputation for excellence is further highlighted by his Top Rated Plus status on Upwork, ranking him in the top 3% of all contractors on the platform. This recognition is supported by a 100% job satisfaction score from over 21 PPC clients.
In addition to managing a full-service ad agency, Yousaf holds certifications in Meta Planning and Buying Blueprint and Google Ads Search & Video, showcasing his comprehensive understanding of digital advertising platforms. His expertise is not just limited to practice, as he has also contributed to over 50 PPC-related articles on Medium, sharing his knowledge and insights in the field. These accomplishments underline his commitment to mastering the intricacies of PPC advertising and his capability to deliver effective strategies for diverse client needs.
