PPC in 2025: What to Stop, Start & Double Down On

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PPC Town Hall

Frederick Vallaeys

129 episodes

6 days ago

Host Fred Vallaeys, Co-founder of Optmyzr, is joined by PPC experts for a panel discussion on the latest hot topics in the search marketing world. Topics range from updates to Google, Bing, Facebook, and Amazon Ads, to changes in online search behavior, or changes in the business world. Learn what the experts are seeing in the industry, how they're reacting to make the most of the opportunity, and what they think the future holds.

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PPC in 2025: What to Stop, Start & Double Down On | PPC TH 106

PPC Town Hall

1 hour 39 seconds

9 months ago

PPC in 2025: What to Stop, Start & Double Down On | PPC TH 106

Watch the video version here: https://youtu.be/fl_cqCKVI7g

In this must-watch episode, PPC experts Andrew Lolk and Julie Bacchini Friedman talk about what PPC advertisers should STOP doing, START doing, and DOUBLE DOWN on in 2025.🔍 Topics Covered:✅ The biggest PPC mistakes to avoid in 2025✅ Why SKAGs and last-click attribution are outdated✅ Smart bidding strategies that actually work✅ How Performance Max (PMAX) should be used correctly✅ The future of Google Ads, Meta Ads, and search marketing✅ Why you should double down on competitive research & better ad copy✅ How AI is changing PPC and what you need to knowFollow Andrew: https://www.linkedin.com/in/andrewlolkFollow Julie: https://www.linkedin.com/in/neptunemoonFollow Fred: https://www.linkedin.com/in/frederickvallaeys► Get actionable PPC tips, strategies, and tactics from industry experts twice a month: https://www.optmyzr.com/ppctownhall/?utm_source=youtube&utm_medium=video&utm_campaign=townhall ► Make your PPC management less complex with Optmyzr's tools. Start a 14-day free trial today: https://tools.optmyzr.com/info/signup?utm_source=youtube&utm_medium=video&utm_campaign=townhall