Kirk Williams on How Agencies Can Thrive In the Age of AI

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PPC Town Hall

Frederick Vallaeys

129 episodes

6 days ago

Host Fred Vallaeys, Co-founder of Optmyzr, is joined by PPC experts for a panel discussion on the latest hot topics in the search marketing world. Topics range from updates to Google, Bing, Facebook, and Amazon Ads, to changes in online search behavior, or changes in the business world. Learn what the experts are seeing in the industry, how they're reacting to make the most of the opportunity, and what they think the future holds.

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Kirk Williams on How Agencies Can Thrive In the Age of AI | PPC TH 116

PPC Town Hall

46 minutes 7 seconds

3 months ago

Kirk Williams on How Agencies Can Thrive In the Age of AI | PPC TH 116

Watch the video version here: https://youtu.be/AEXzdt87ujU

Kirk Williams (Founder of ZATO Marketing) joins Frederick Vallaeys to explore how digital marketing agencies can not only survive but thrive in the new AI-powered world of advertising.As AI changes everything from campaign management to creative production, Kirk shares what it takes for agencies to stay relevant, profitable, and valuable to clients.What You’ll Learn:- Why AI isn’t the death of agencies and how it can become their superpower- How to rethink your agency’s pricing and service models- The importance of strategy, consulting, and creative in the AI era- How small-budget clients can be profitable (thanks to automation)- Real examples of using AI for ad copy, feed optimization, and more- The future of PMax campaigns, data visibility, and performance insightsFollow Kirk here: https://www.linkedin.com/in/ppckirk/Follow Fred: https://www.linkedin.com/in/frederickvallaeys/Check out ZATO marketing: https://zatomarketing.com/► Get actionable PPC tips, strategies, and tactics from industry experts twice a month: https://www.optmyzr.com/ppctownhall/?utm_source=youtube&utm_medium=video&utm_campaign=townhall ► Make your PPC management less complex with Optmyzr's tools. Start a 14-day free trial today: https://tools.optmyzr.com/info/signup?utm_source=youtube&utm_medium=video&utm_campaign=townhall