How Advanced Auto Parts Leverages Generative AI for Digital Marketing Success

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PPC Town Hall

Frederick Vallaeys

129 episodes

6 days ago

Host Fred Vallaeys, Co-founder of Optmyzr, is joined by PPC experts for a panel discussion on the latest hot topics in the search marketing world. Topics range from updates to Google, Bing, Facebook, and Amazon Ads, to changes in online search behavior, or changes in the business world. Learn what the experts are seeing in the industry, how they're reacting to make the most of the opportunity, and what they think the future holds.

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How Advanced Auto Parts Leverages Generative AI for Digital Marketing Success | PPC TH 101

PPC Town Hall

39 minutes 17 seconds

11 months ago

How Advanced Auto Parts Leverages Generative AI for Digital Marketing Success | PPC TH 101

Watch the episode here: https://youtu.be/cDEVRv8MI2o

Learn how Katlyn Edwards from Advanced Auto Parts reveals how they're using generative AI for PPC and SEO. She shared the tools, tactics, and strategies that are helping her team stay ahead in a competitive market. This episode is packed with insights on using AI for scale, building customer-centric campaigns, and preparing for the future of search marketing. 🎯 What You’ll Learn: - How to integrate AI into PPC workflows for scale - Preparing for Google's AI updates for SEO - The role of human oversight in AI-powered content - Future trends shaping paid search and digital marketing