Google Ads Exclusive with Ginny Marvin, Ads Product Liaison

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PPC Town Hall

Frederick Vallaeys

129 episodes

6 days ago

Host Fred Vallaeys, Co-founder of Optmyzr, is joined by PPC experts for a panel discussion on the latest hot topics in the search marketing world. Topics range from updates to Google, Bing, Facebook, and Amazon Ads, to changes in online search behavior, or changes in the business world. Learn what the experts are seeing in the industry, how they're reacting to make the most of the opportunity, and what they think the future holds.

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Google Ads Exclusive with Ginny Marvin, Ads Product Liaison | PPC TH 112

PPC Town Hall

52 minutes 33 seconds

6 months ago

Google Ads Exclusive with Ginny Marvin, Ads Product Liaison | PPC TH 112

Watch the video version: https://youtu.be/oO0962bWLZw

Get the inside scoop on Google Ads directly from Ginny Marvin, the Google Ads Product Liaison.In this exclusive interview hosted by Navah Hopkins, Ginny shares what’s changing in the world of paid search — from Performance Max updates and ad rank mechanics to landing page experience, creative optimization, and the future of AI ads.🔍 Topics we cover:- The truth about ad rank and CPCs- New landing page quality rules (and how they affect scores)- Why most marketers misuse Performance Max- What to expect from AI ads and visual search- Google's evolving stance on keyword targeting- Must-do audits for better campaign performanceFollow Ginny: https://www.linkedin.com/in/ginnymarvin/Follow Navah: https://www.linkedin.com/in/navahhopkins► Get actionable PPC tips, strategies, and tactics from industry experts twice a month: https://www.optmyzr.com/ppctownhall/?utm_source=youtube&utm_medium=video&utm_campaign=townhall ► Make your PPC management less complex with Optmyzr's tools. Start a 14-day free trial today: https://tools.optmyzr.com/info/signup?utm_source=youtube&utm_medium=video&utm_campaign=townhall