In this episode of PPC Live, Anu welcomes Matt Shenton from Croud, one of the biggest global agencies. Matt shares a candid story from his early career about overspending a client's budget and the valuable lessons he learned from that experience. They discuss the importance of accountability, client communication, and continuously monitoring campaign performance. Matt, who is also well-versed in AI and machine learning, offers insights into the current and future landscape of paid search, emphasizing that while AI tools are powerful, human expertise remains indispensable. The episode concludes with actionable advice for both seasoned and junior PPC professionals on navigating mistakes and leveraging AI effectively.
00:00 Introduction to PPC Live Podcast
00:46 Guest Introduction: Matt Shenton from Croud
01:46 Matt's Career Journey and Early Challenges
05:19 The Big Mistake: Overspending Incident
10:00 Lessons Learned and Advice for Juniors
13:39 Managing Teams and Delegating Responsibilities
16:13 Tailoring Responses to Mistakes
18:06 Ownership and Accountability in Mistakes
19:58 Common Industry Mistakes
21:54 AI Mistakes and Misconceptions
24:48 The Future of AI and Digital Marketing
29:12 Fun and Final Thoughts
Find Matt on LinkedIn
Book a coaching call with Anu
PPC Live The Podcast (formerly PPCChat Roundup) features weekly conversations with paid search experts sharing their experiences, challenges, and triumphs in the ever-changing digital marketing landscape.
The next PPC Live London event is on August 14th or October 22nd
Follow us on LinkedIn
Follow us on Twitter
Join our WhatsApp Group
Subscribe to our Newsletter