In this episode of 'PPC Live The Podcast,' host Anu welcomes Sarah Stemen to discuss the intricacies of paid search marketing. They delve into the challenges of working with various clients, the importance of recognizing and addressing mistakes, and the pitfalls of focusing solely on ROAS. Sarah shares her experiences, including a significant mistake involving store visits tracking, and offers advice on creating a safe space for junior marketers to experiment and grow. The episode also touches on the role of AI in PPC, the need for a well-rounded marketing approach, and the significance of discussing failures for personal and professional development.
00:00 Welcome to PPC Live The Podcast
00:39 Introducing Sarah Stemen
02:26 Sarah's Fashion Consultant Journey
05:28 The PPC Gals YouTube Channel
06:20 Discussing PPC F-Ups
07:00 Client Challenges and Lessons Learned
18:50 The Importance of Confidence in Your Career
19:14 Age and Authority in the Workplace
20:03 Documenting and Owning Mistakes
21:11 Real-Life Example of a Major Mistake
23:46 The Pitfalls of Focusing Solely on ROAS
26:11 Alternative Metrics to ROAS
28:45 The Role of AI in PPC
30:59 The Value of Discussing Mistakes
34:28 Fun and Final Thoughts
Find Sarah on LinkedIn and YouTube
Book a coaching call with Anu
PPC Live The Podcast (formerly PPCChat Roundup) features weekly conversations with paid search experts sharing their experiences, challenges, and triumphs in the ever-changing digital marketing landscape.
The next PPC Live London event is on July 31st
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