In this episode of PPC Live, The Podcast, host Anu sits down with seasoned PPC professional Serge Nguele to discuss one of his biggest professional mistakes and how integrity helped him turn it around. Serge shares the story of a £20K overspend at his former agency and the valuable lessons learned from the experience.
Key Takeaways
For PPC Professionals Facing Mistakes:
- Stay Calm: Remember that no lives are at stake in PPC
- Own It Completely: Take full responsibility without making excuses
- Be Proactive: Report issues yourself rather than having them discovered
- Learn and Improve: Use mistakes as opportunities for systemic improvements
For Managers:
- Respond with support and problem-solving rather than blame
- Recognize that integrity in crisis reveals character
- Use individual mistakes to improve team processes
On AI in PPC:
- Common Mistake: Over-complicating AI implementation because it's trendy
- Better Approach: Start with actual problems you need to solve
- Reality Check: Ensure you have the basics covered before adding sophisticated AI solutions
00:00 Introduction to PPC Live Podcast
01:18 Meet Serge Nguele: PPC Expert and Marathon Runner
05:29 Serge's Biggest PPC Mistake
08:17 The Aftermath and Lessons Learned
14:42 Agency Mistake and Resolution
15:44 Learning from Mistakes
17:21 Building Trust and Integrity
20:45 Advice for Handling Overspending
22:58 AI in Paid Search
24:42 Fun and Farewell
Find Serge on LinkedIn
Book a coaching call with Anu
PPC Live The Podcast (formerly PPCChat Roundup) features weekly conversations with paid search experts sharing their experiences, challenges, and triumphs in the ever-changing digital marketing landscape.
The next PPC Live London event is on July 31st
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