EP323 - When PMAX Campaigns Go Zombie ft Dave Alexander

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PPC Live The Podcast - The F*ck ups that led to Triumphs

Anu Adegbola

334 episodes

4 days ago

On PPC Live The Podcast (formerly the PPCChat Roundup podcast), we shall be talking to guest who will share their f*ck ups that led to triumphs. From client selection fails to adding the wrong bids to setting Auto Apply Recommendations and everything in between. We shall share what the failure was and how we fully recovered, and set ourselves up for future success.

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EP323 - When PMAX Campaigns Go Zombie ft Dave Alexander

PPC Live The Podcast - The F*ck ups that led to Triumphs

46 minutes 7 seconds

2 months ago

EP323 - When PMAX Campaigns Go Zombie ft Dave Alexander

In this episode of PPC Live The Podcast, Anu Adegbola interviews Dave Alexander, a digital marketing professional specializing in Google Ads.

They discuss the challenges of managing PPC campaigns, particularly focusing on a recent experience with a client where a campaign structure led to unexpected issues.

Dave shares insights on the importance of communication, teamwork, and learning from mistakes in the fast-paced world of digital marketing. He emphasizes the need for continuous research and adaptation to new best practices, especially with the rapid changes in technology and client expectations.

The conversation also touches on the significance of fostering a collaborative team environment and the impact of AI on PPC strategies.

Takeaways

Always take a breath before responding to client concerns.
Collaboration within teams can alleviate pressure during challenges.
Understanding the client's market and product range is crucial.
Mistakes can provide valuable learning opportunities.
Research and staying updated on best practices is essential.
Effective communication can prevent misunderstandings with clients.
Utilizing team strengths can enhance campaign performance.
AI and new features should be approached with caution and understanding.
Building rapport within teams fosters a supportive work environment.
PPC professionals should focus on driving quality traffic, not just conversions.

Chapters

00:00 Introduction to Dave Alexander and His Background

03:03 The Zombie Campaign Structure Explained

05:43 Identifying and Solving Campaign Issues

08:34 Client Reactions and Communication Strategies

11:31 Learning from Mistakes and Future Strategies

14:30 Advice for Handling Client Panic

17:24 The Importance of Collaboration Across Teams

23:03 Crafting Thoughtful Responses

26:21 Navigating Best Practices in PPC

29:11 Learning from Mistakes

33:20 Fostering Team Collaboration

40:32 The Crossover: From Court to Clicks

46:04 PLTP IntroOutro (22).mp4

Find Dave on LinkedIn

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PPC Live The Podcast (formerly PPCChat Roundup) features weekly conversations with paid search experts sharing their experiences, challenges, and triumphs in the ever-changing digital marketing landscape.

The next ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠PPC Live London⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ event is on October 22nd

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